ProvenReel
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Creator partnerships, with a human touch

Real people.Stories that connect.

Bring your brand into the everyday stories people care about. ProvenReel is a new home for thoughtful collaborations between brands and independent creators.

I'm a brand I'm a creator

Early access · English, French, Spanish, German, Italian & Portuguese

Starting with the brands we're building ourselves

Astraraone body nowquiestra
For brands, apps & online stores

Find people who make your brand feel at home.

A thoughtful creator partnership starts with shared interests. Build collaborations that suit your product, your audience and the way a creator naturally tells a story.

  • Find a natural fit

    Discover creators by interests, language and content style. Build a shortlist around the people your brand could work with well.

  • Make the brief clear

    Bring deliverables, timelines, compensation and usage rights into the same conversation before the work begins.

  • See the full collaboration

    Keep conversations, content reviews and campaign reporting together, with sales attribution where connected data allows it.

Set up a brand workspace For brands
Illustration
A story only you can tell.
For creators & influencers

Your point of view is the point.

You know your community. Find brand collaborations that fit your world, understand the terms from the start, and keep space for the voice people follow you for.

  • Choose what fits

    Explore opportunities by interests, language and content format. Apply to the collaborations you actually want to create.

  • Agree before you create

    See what is expected, what you will earn, when it is due and how your content may be used before accepting a proposal.

  • Keep your work in one place

    Follow your projects, feedback, deadlines and payment status without piecing the details together across different conversations.

Create a creator profile For creators

The pictures and example opportunity on this page are illustrations, not members or live campaigns.

A simpler way to work together

From a good fit to a shared story.

One clear flow for both sides of the partnership.

01

Find your people

Brands discover creators. Creators explore opportunities. Start a conversation when the interests, audience and creative style feel right.

02

Set the terms together

Agree on the brief, deliverables, schedule, compensation and usage rights. Give everyone a clear starting point.

03

Create, share & learn

Review the content, follow the campaign and use the available results to plan the next collaboration.

How it works

The partnership, all together

Less chasing. More creating.

A shared place for the details that make a collaboration work — from the first message to the final review.

A little more clarity, at every step

Designed for mobile apps and ecommerce brands.

Take a look inside
  • 1A creator shortlist that makes sense
  • 2Briefs everyone can come back to
  • 3Content and rights ready for review

Live payments, social connections, sales tracking and AI assistance depend on production integrations that are connected step by step. Every workspace screen states what is connected.

Human at heart. Helpful by design.

In a world full of AI, the human connection matters more.

Let technology help with the busywork. Keep real people, original voices and meaningful conversations at the centre of every partnership.

An optional helping hand

Want support beyond the platform?

We're also preparing a managed service for brands that want help turning creator partnerships into a consistent programme. Choose support around your needs and agree the scope up front.

See the planned services
A few things to know

Good questions. Straight answers.

Our first pilot is being shaped around Astrara, One Body Now and Quiestra — our own brands, and a practical place to learn before opening to more partners.

What is ProvenReel?

ProvenReel is a creator partnership platform in development. It is designed to help brands and creators find each other, agree on a collaboration, manage the work and understand the available campaign results.

Who is it being built for?

For mobile apps, ecommerce businesses and other brands that want to work with independent creators — and for creators who want relevant, clearly defined brand partnerships. Our first pilot is being shaped around our own brands: Astrara, One Body Now and Quiestra.

Can I book a campaign or get paid today?

Not yet. You can create an account, set up your brand or creator profile and prepare campaigns. Payments and payouts open once the commercial terms are published; the platform will tell you before anything is charged.

Which languages are supported?

English, French and Spanish, across the website and the workspaces. Each campaign states its own content language and audience requirements.

How will pricing work?

The planned model includes a platform fee when a brand pays a creator, with optional managed services priced separately. Rates and payment terms are not published yet and will be shown clearly before anyone commits.

Will I be able to track sales and reuse content in ads?

Sales tracking through links, promo codes and connected stores or apps is part of the product. Attribution depends on the integration and the available data. Using creator content in ads requires explicit permission with agreed channels, duration and compensation; a collaboration does not automatically include those rights.

What could support look like?

Creator sourcing & outreach · Campaign coordination & content reviews · Paid campaign support for Meta, TikTok & Google

Managed services are separate from the platform. Availability, scope and pricing are agreed individually and in writing.

What happens next

Better partnerships start with people.

Create your account, set up your brand or creator profile and prepare your first brief. Your next great collaboration could start with a simple conversation.

Start as a brand Start as a creator

Creating an account is free. Paid collaborations open once the commercial terms are published.