Our standards

Human content, honestly labelled.

ProvenReel exists because real people and original voices matter more in a world full of generated content. These are the commitments we hold ourselves and our members to. The full policy will be published with the legal texts.

Content is made by people

Creators deliver work they made themselves. AI tools may help with planning, drafting or editing, but a deliverable presented as a creator’s own voice must be theirs. Where AI assistance is material, it is disclosed in the collaboration.

Labels mean what they say

A profile shows which checks were actually performed (email, account control, identity or payment details through our providers) and when. We never imply that every creator is verified or that a check guarantees performance.

No fabricated proof

No fake reviews, testimonials, follower counts or campaign results — on this website or inside the product. Case studies involving our own brands say so.

Rights and disclosure are explicit

Usage rights (channels, territories, duration, paid media) are written into each brief and agreement. Sponsored content must carry the disclosures required where it is published.

Respectful outreach

Access to the platform is not consent to be contacted. Brands reach creators through published briefs and opt-in discovery, not cold messaging at scale.

Reporting concerns

Anyone can report content or behaviour that breaks these standards from the help page. Reports are reviewed by a person; a detector is evidence for review, never proof.