For brands · Guide · 22 min
The brand’s guide to working with creators
Briefs, rights, pricing, disclosure, measurement, contracts and payment flow, written for apps and online stores that want creator content they can actually use.
OpenResource library
The working documents we use with pilot brands and creators.
Guides, fill-in templates, calculators, checklists and two short e-mail courses. Everything is specific: real structure, examples, the pitfalls we have seen. Pick what fits where you are today.
Start here
Start here
For creators · Guide · 18 min
The creator’s guide to content brands pay for
Positioning, UGC versus posting, rates, rights, pitching, delivering, disclosure, invoicing and payouts.
Open
For brands · Tool
Campaign brief builder
Answer ten questions and get a one-page brief a creator can deliver from without a call, plus the list of gaps it still has.
Open
For creators · Tool
Creator rate card builder
Start from your own production cost and see how usage, duration, territory, exclusivity, turnaround and raw footage change the number. A range you can defend, not a number we invented.
OpenResource library
Everything in the library
For brands · Guide · 22 min
The brand’s guide to working with creators
Briefs, rights, pricing, disclosure, measurement, contracts and payment flow, written for apps and online stores that want creator content they can actually use.
Open
For creators · Guide · 18 min
The creator’s guide to content brands pay for
Positioning, UGC versus posting, rates, rights, pitching, delivering, disclosure, invoicing and payouts.
Open
For brands · Tool
Campaign brief builder
Answer ten questions and get a one-page brief a creator can deliver from without a call, plus the list of gaps it still has.
Open
For creators · Tool
Creator rate card builder
Start from your own production cost and see how usage, duration, territory, exclusivity, turnaround and raw footage change the number. A range you can defend, not a number we invented.
Open
For brands · Checklist
Usage rights and disclosure checklist, market by market
What the content must say, where the label goes, which rights to write down and the official sources to check, for seven markets, with “verify with counsel” notes where the rule has teeth.
Open
For brands · Tool
Campaign budget planner
Lay out creators, deliverables, rights, product, intermediary fees, amplification and contingency in one sheet, and see what a creator, a deliverable and the whole campaign really cost.
Open
For brands · Quiz
Is your brand ready to work with creators?
Ten questions, two minutes, a score out of twenty and the three things to fix before you brief anyone.
Open
For brands · Template
Ten UGC script templates for apps and online stores
Ten proven structures, five for apps and five for physical products, with the beat-by-beat shape, what to show, and the mistakes that make a creator video look like an ad.
Open
For brands · Guide
Spot fake engagement before you pay for it
The checks that take ten minutes, the ones that take an hour, and the clauses that protect you when the numbers were real but the audience was not.
Open
For brands · E-mail course
Your first creator campaign
Five short lessons, one per day, that take you from “we should try creators” to a brief, a shortlist, an offer, a review and a result you can show finance.
Open
For creators · Template
30-day content calendar for creators
Thirty days of posts planned around four content roles, so your profile shows brands what you can make, without burning out or posting the same thing.
Open
For creators · Template
Pitch e-mail templates for creators
Eight short e-mails for the situations that come up, with what to attach, the subject lines that get opened, and the follow-up that is not annoying.
Open
For creators · E-mail course
Get paid for your content
Five short lessons, one per day: what brands actually buy, how to price it, how to sell the rights without giving everything away, how to deliver so you get approved first time, and how to invoice so you get paid.
OpenWhat you sign up for
Your inbox, treated like a brief: scope agreed first.
You confirm your address once, you receive what you asked for, and a short series of related e-mails you can leave in one click.
- Double opt-in, every time
Nothing is sent until you confirm your address from the e-mail we send you. Nobody can sign you up.
- A short series, clearly labelled
After the resource you may receive a few e-mails that go deeper. Every one has an unsubscribe link that works immediately.
- Your answers stay with you
What you type into a calculator or a template is stored only to build your result and send it to you. Ask for deletion at any time.
Get the guide
Tell us where to send it.
Pick the guide, confirm your address from the e-mail we send you, and the PDF plus the online edition are yours.