The creator's guide to content brands pay for

You do not need a hundred thousand followers to be paid by brands. You need to be good at one thing a brand needs, to say clearly what it costs, and to deliver it on time with the paperwork in order. Most creators are good at the first part and lose money on the other two.

This guide is what we send the creators who join our pilot. It is written for people who make content in English, French or Spanish for apps and online stores, whether they have an audience or not. It does not require ProvenReel; it describes how good collaborations work anywhere, and notes where the platform does a step for you.

What you will be able to do after reading it

• Describe what you offer in one sentence a brand can act on.
• Choose between making content for brands (UGC) and posting for brands, or do both knowingly.
• Set a rate with a method, and raise it with evidence.
• Sell the rights a brand needs and keep the ones you should keep.
• Pitch in a way that gets answered.
• Deliver so that you are approved on the first or second cut.
• Disclose correctly and protect your audience's trust.
• Invoice, get paid and keep the records that keep you out of trouble.
• Build a portfolio that brings the next brief to you.