Finding people is slow and risky
Scrolling hashtags, guessing at audience location, trusting follower counts that can be bought for a few euros, and writing cold messages that creators rightly ignore.
For brands, apps & online stores
Creator content you can actually use, with the paperwork done.
ProvenReel is one private workspace for the whole collaboration: finding vetted creators, writing a brief they can deliver, agreeing rights and fees, funding the work, reviewing the files, keeping the licences, and seeing what the content did through your own links and CRM.
Free to set up · English, French & Spanish · No charge before terms are shown
- Built on our own brands firstWe run the pilot with Astrara, One Body Now and Quiestra before asking anyone else to trust the product.
- Humans review every creator profileAn operator checks each profile before it can be discovered; badges say exactly which checks were done.
- Three languages, one workspaceBriefs, agreements, messages and e-mails in English, French and Spanish, per person.
- Nothing hidden in the priceThe platform fee is shown before you commit and frozen on each agreement; it is never deducted from the creator.
The problem
Creator marketing fails quietly, and in the same four places.
Nobody argues. The video arrives late, says the wrong thing, cannot be used in ads because nobody asked, and the only result is a screenshot of a view counter.
Briefs live in five places
The deliverables are in an e-mail, the fee in a DM, the deadline in a call, the rights nowhere. When something goes wrong, nobody can say what was agreed.
Rights and files get lost
A video approved in a chat thread, a licence that expired in March, an ad still running in June. The dispute costs more than the content did.
Results are theatre
Views are not sales. Without your own tracked links, codes and a connection to the system where the customer lives, "performance" is a feeling.
How ProvenReel helps
One record of the collaboration, from the first message to the last payout.
Each part below is in the product today. The screenshots come from a demo workspace with example data.
Vetted human creators, discoverable by choice
Browse creators by language, topics, formats and availability. Every profile was reviewed by a person before it appeared, and shows which checks were actually done: e-mail, account control, identity or payout verification through our providers. Creators decide whether they are discoverable; brands reach them through published briefs and shortlists, never cold outreach at scale.
- Filters by language, topic, format, availability
- Badges name the check and its date; nothing is implied
- Shortlists per campaign, private to your team
- Published, double-blind reviews from completed work
Clear briefs, explicit rights, versioned
The campaign builder walks you through deliverables, dates with a time zone, compensation per line, usage rights by channel, territory and duration, disclosure requirements and the revision policy. Creators apply to the exact version you published; later edits never change what someone agreed to.
- Line items: production, publication, licence, bonus, expenses
- Rights by channel, territory, duration, paid use, exclusivity
- Disclosure label required per country and platform
- Draft autosave, completeness check before publishing
Agreements and funding in one place
An offer becomes an agreement that snapshots the brief version and the terms. Prerequisites are explicit: product shipped or access granted, verification complete, funding in place. The brand funds the agreement through the payment provider before the creator blocks days; the creator sees the money is there; payouts release per line item on approval.
- Offer, counter-offer and acceptance with history
- Funding through a regulated provider, test mode during the pilot
- Change orders for added scope, never silent edits
- Receipts and invoices issued automatically, numbered, immutable
A content library that knows its licences
Files are uploaded privately, scanned and versioned. Feedback and approval refer to a specific version, and a replaced file never inherits an earlier approval. Approved content lands in your library with the licence attached: channels, territories, expiry. The library warns before a licence runs out and lets you renew it as a new line.
- Versioned uploads with feedback in context
- Licence terms and expiry on every asset
- Expiry reminders to the team
- Posting obligations record where and when content went live, with disclosure
Attribution through your own links and your CRM
Short links on a domain you own, promo codes, and connected store or app events are recorded against the collaboration with a written attribution rule: window, priority, net-sale definition, refund handling. Attribution is forwarded to your CRM so lifetime value splits by creator. When a source is not connected, the report says "unknown" rather than inventing a zero.
- Branded links on your domain, consent-aware
- Codes and connected store/app events kept separate from clicks
- Versioned attribution rule the creator can read too
- CRM webhook with the creator and campaign tags
Managed services when you want a partner, not only a tool
Sourcing, briefing, coordination and content reviews by a named person in your workspace, with the access you grant, and paid-media support using the rights you agreed. Every engagement is scoped in writing with its own price, separate from the platform fee; the service never replaces your approval authority.
- Scope, time, approvals and price agreed up front
- Change orders when scope moves
- Your accounts, your spend approval
- Ends cleanly: a defined hand-back
How it works
From a good fit to a shared story, in six steps.
Set up the workspace
Create your brand, invite the team with roles, add your products and markets. Verify your e-mail; enable two-factor for owners and finance if you want it enforced.
Publish a brief
Deliverables, dates, line-item compensation, rights, disclosure. Creators who fit apply with a short pitch; you shortlist.
Agree the terms
Send an offer, accept a counter if needed. The agreement freezes the brief version, the fee schedule and the fee policy version.
Fund and ship
Fund the agreement through the provider; ship the product or grant app access. The creator starts when the prerequisites are met.
Review and approve
Versions arrive in the workspace; feedback stays attached to the file. Approve the exact version you will use; the licence is recorded.
Publish, measure, rebook
Posting proof with disclosure, links and codes against the collaboration, attribution into your CRM. Payouts release; reviews are published together; you decide whether to rebook.
What it costs
Three ways to work, each priced on its own.
Commercial terms are shown inside the workspace before any paid action. Pilot pricing is agreed on request; the structure is this.
Paid through the platform
Marketplace fee
A platform fee on compensation paid to creators through ProvenReel, added for the brand and never deducted from the creator. Versioned and frozen on each agreement; excludes expenses, taxes, media spend and gifted product value.
Optional
Managed services
Sourcing, coordination, reviews, paid-media support. Scoped and priced individually in writing, separate from the platform fee. Nothing on this site is a quote.
Planned
Software plan
An optional subscription for brands that want the workspace, CRM and attribution without paying creators through the platform. Not sold yet; it will be shown here before it is.
Creating an account, inviting your team and preparing briefs is free. We publish no placeholder figures because they would not be true. See the pricing structure
Questions brands ask us
Objections we hear, answered straight.
Our first pilot runs with Astrara, One Body Now and Quiestra, the brands we build ourselves. A small number of outside brands join during the pilot; nothing is charged before the commercial terms are shown to you.
We already have creators we work with. Why a platform?
Bring them. The workspace is for the brief, the agreement, the files, the licences and the measurement, not for replacing relationships. Importing a creator you already know creates no introduction fee; paying them through the platform does carry the marketplace fee, disclosed before you pay.
Can we use the content in paid ads?
Only if the brief and agreement say so. Rights are written per channel, territory and duration, and the library shows them next to each asset. A collaboration never silently includes paid usage.
How do you prevent fake followers and bought engagement?
Profiles are reviewed by a person and show which checks were completed. Publication fees can be tied to a verified live period, performance pay to validated events net of refunds, and self-referrals and test orders are ineligible by rule. We do not claim to catch everything; we structure deals so that fraud does not pay.
What about disclosure rules in France, Spain, the UK?
The brief requires the exact label for each country and platform, the posting obligation records the live proof with the disclosure visible, and our standards page states the rules we hold members to. Compliance remains the brand's and the creator's legal responsibility; the product makes it hard to forget.
Is our data separate from other brands, including yours?
Every brand workspace is isolated: notes, negotiated rates, shortlists and reports never cross between organizations. Astrara, One Body Now and Quiestra are ordinary workspaces with no privileged access to anyone else's data.
What if a creator does not deliver, or we need to cancel?
Agreements carry cancellation terms and a dispute path: a conversation with a named person first, then a written decision with reasons. Funded amounts are released only on approval or after the agreed live period.
Can we try it without paying?
Yes. Set up the workspace, invite the team, prepare briefs and shortlists. Nothing is charged, and no creator payment moves, until the commercial terms are published and shown to you.
Security and trust
Human review, honest labels, European privacy rules.
A person reviews
Creator profiles, concerns and disputes are reviewed by operators, not by a score. Detectors are evidence for review, never proof.
Disclosure standards
Sponsored content must carry the disclosures required where it is published; usage rights are explicit in every agreement; no fabricated reviews or results, on this site or in the product.
GDPR by design
Essential cookies only by default, granular consent before any measurement, data export and deletion from the account, role-based access with audit trail, two-factor available and enforceable for your team.
Pilot programme
Join the pilot with a real brief.
Tell us about your product, markets and languages. A person answers within two working days and, if it fits, we set up your workspace and the first campaign together.
Pilot programme
Request a demo or join the pilot
A small number of brands run their first campaigns with us during the pilot. Tell us who you are; a person answers, not a sequence.
For creators
Are you a creator?
The creator side of ProvenReel shows terms before you apply, keeps feedback attached to the right version and makes payment status visible.
See the creator page