For brands · Guide · 22 min
The brand’s guide to working with creators
Briefs, rights, pricing, disclosure, measurement, contracts and payment flow, written for apps and online stores that want creator content they can actually use.
OpenResource library
The working documents we use with pilot brands and creators.
Guides, fill-in templates, calculators, checklists and two short e-mail courses. Everything is specific: real structure, examples, the pitfalls we have seen. Pick what fits where you are today.
Resource library
Everything in the library
For creators · Guide · 18 min
The creator’s guide to content brands pay for
Positioning, UGC versus posting, rates, rights, pitching, delivering, disclosure, invoicing and payouts.
Open
For brands · Guide
Spot fake engagement before you pay for it
The checks that take ten minutes, the ones that take an hour, and the clauses that protect you when the numbers were real but the audience was not.
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