Everyone
Usage rights explained
Organic, paid, exclusivity, period, territory and channels: what each choice allows and what it costs.
Rights say what the brand may do with the content after approval. They are set in the brief, confirmed in the offer and become the licence word for word.
| Right | What it allows | Think about |
|---|---|---|
| Organic | Reposting on the brand's own channels without paying for distribution. | Without it the creator publishes and the brand may only share the creator's post. |
| Paid | Putting money behind the content as an ad, including from the creator's handle. | The content works much harder for the brand; creators usually expect a higher fee. |
| Exclusivity | The creator does not work with competing brands in the category for a period. | A real cost for the creator; keep it short and specific. |
| Period (days) | How long the brand may use the content after approval. | When it ends the licence expires; an extension is an amendment. |
| Territory | Where the content may be used. | Worldwide costs the creator more opportunities than one country. |
| Channels | Which platforms. | Listing them avoids surprises. |
After the period
The content library shows the end date and warns 30 days before. Content already published stays published unless the terms say otherwise; new uses stop.
For creators
The rights line is the most important line of an offer. If paid usage, exclusivity or worldwide territory is asked for, counter with a fee that reflects it rather than declining silently.
Still unsure? Write to a person on the help page.