For brands · Guide · 22 min
The brand’s guide to working with creators
Briefs, rights, pricing, disclosure, measurement, contracts and payment flow, written for apps and online stores that want creator content they can actually use.
OpenFor brands · Quiz
Is your brand ready to work with creators?
Ten questions, two minutes, a score out of twenty and the three things to fix before you brief anyone.
What is inside
Ten questions across seven dimensions: product, brief, rights, budget, measurement, legal, time
A score out of twenty and a plain-language verdict
One recommendation per weak answer, with the resource that fixes it
The result by e-mail so you can share it with the team
Quiz
Build yours now
Resource library
Related resources
For brands · Tool
Campaign brief builder
Answer ten questions and get a one-page brief a creator can deliver from without a call, plus the list of gaps it still has.
Open
For brands · Checklist
Usage rights and disclosure checklist, market by market
What the content must say, where the label goes, which rights to write down and the official sources to check, for seven markets, with “verify with counsel” notes where the rule has teeth.
Open