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For brands · Tool

Campaign brief builder

Answer ten questions and get a one-page brief a creator can deliver from without a call, plus the list of gaps it still has.

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What is inside

  • The ten fields of a deliverable brief, in the order creators read them

  • Deliverables as separate obligations (format, number, length) so each can be priced and checked

  • Rights as five dimensions: channels, territories, duration, paid ads, portfolio

  • A disclosure label suggestion for the market you publish in, with a “verify with counsel” note

  • A gap list: missing dates, perpetual paid-ads rights, three messages in one, a brief that reads like a script

  • A formatted brief you can paste into an offer or send as PDF

Tool

Build yours now

1. Who you are and what the product does
2. The audience

“People who train at home before work”, not “fitness enthusiasts”.

3. The one thing the content must communicate

One. If you have three, you have three briefs.

4. Deliverables

Deliverable :n

Deliverable :n

Deliverable :n

5–6. Must and must-not

Product visible, name said aloud, a feature shown, the call to action. Facts, not sentences to read.

Competitors, claims you cannot support, music you do not own, minors, other brands’ trademarks.

7. Dates
8. Compensation

Write the amount per deliverable and per post, the currency, and when it is paid. Figures are yours; this tool suggests none.

9. Rights
Where you will use the content
10. Disclosure

Leave empty to use the suggestion for the market; the result shows it with a caution.

Where to send it

You are…

Double opt-in: nothing is sent until you confirm your address. No third-party trackers on this page.

Resource library

For brands · Tool

Campaign budget planner

Lay out creators, deliverables, rights, product, intermediary fees, amplification and contingency in one sheet, and see what a creator, a deliverable and the whole campaign really cost.

Open

All resources