ProvenReel
EN
Get started
For brands · Tool

Campaign budget planner

Lay out creators, deliverables, rights, product, intermediary fees, amplification and contingency in one sheet, and see what a creator, a deliverable and the whole campaign really cost.

Build yours now

What is inside

  • The lines most first budgets forget: rights, product and shipping, the intermediary’s percentage, contingency

  • Totals, cost per creator and cost per deliverable, and the share that actually reaches creators

  • Custom lines for what is specific to you (translation, legal review, props)

  • A CSV you can open in any spreadsheet and keep iterating

  • Notes on what each line usually hides

Tool

Build yours now

Creators and deliverables

Your figure: what you intend to offer per video or photo set. Nothing is suggested here.

The licence beyond organic use (paid ads, longer duration, more territories). Zero if you only need organic use for a few months.

For apps: the value of access or promo codes you give away, if you want it in the budget.

Other lines

Translation, legal review, props, a photographer for the brand kit…

Overheads

If you use an agency, a platform or a manager, their percentage. ProvenReel’s fee is published on the pricing page, not assumed here.

Media budget to run the content as ads, if any.

Reshoots, a replacement creator, customs. Ten percent is a common habit, not a rule.

Where to send it

You are…

Double opt-in: nothing is sent until you confirm your address. No third-party trackers on this page.

Resource library

For brands · Tool

Campaign brief builder

Answer ten questions and get a one-page brief a creator can deliver from without a call, plus the list of gaps it still has.

Open

All resources