For brands · Guide · 22 min
The brand’s guide to working with creators
Briefs, rights, pricing, disclosure, measurement, contracts and payment flow, written for apps and online stores that want creator content they can actually use.
OpenFor brands · E-mail course
Your first creator campaign
Five short lessons, one per day, that take you from “we should try creators” to a brief, a shortlist, an offer, a review and a result you can show finance.
Start the course
5 e-mails
What is inside
Day 1 — Decide what you are buying: production, publication, licence, performance
Day 2 — Write the one-page brief and the deliverable list
Day 3 — Find five creators and vet them in an hour
Day 4 — Offer, rights, disclosure and the payment flow
Day 5 — Review the first cut, approve, publish, measure, decide what to repeat
E-mail course
The five lessons
One lesson a day, by e-mail, starting within the hour after you confirm. Each lesson stands alone and ends with one thing to do.
- Day 1Day 1 — Decide what you are actually buying
Production, publication, licence or performance: four purchases that get mixed up.
- Day 2Day 2 — Write the one-page brief
Ten fields, one message, no script.
- Day 3Day 3 — Find five creators and vet them in an hour
Where to look, what to check, and the deal that makes audience size irrelevant.
- Day 4Day 4 — Offer, rights, disclosure and the payment flow
The four things that go in writing before anyone presses record.
- Day 5Day 5 — Review, approve, measure, decide
How to give feedback that gets a usable second cut, and what to show finance.
E-mail course
Get “Your first creator campaign”
Resource library
Related resources
For brands · Tool
Campaign brief builder
Answer ten questions and get a one-page brief a creator can deliver from without a call, plus the list of gaps it still has.
Open
For brands · Checklist
Usage rights and disclosure checklist, market by market
What the content must say, where the label goes, which rights to write down and the official sources to check, for seven markets, with “verify with counsel” notes where the rule has teeth.
Open