Brands

Campaigns and briefs

What a brief contains, how fee, slots and deadlines work, and what publishing changes.

A campaign is a brief creators apply to. The builder has four steps: essentials, brief, terms and review.

Essentials and brief

Title, objective, kind and channel; then the story you want told, the deliverables (format, number of pieces, length), languages, markets and must-haves. Be concrete: every revision round later starts from what you wrote here.

Terms

  • Fee per creator. What each creator receives for the full set of deliverables, before the platform fee you pay on top. Creators may propose another fee when they apply; you decide in the offer.
  • Slots. How many creators you want. Fee × slots is the planned budget. Applications close automatically once every slot has an accepted agreement.
  • Application deadline, draft date, publish date. Dates become the creator's obligations once an offer is accepted, in your time zone.
  • Revision rounds. Changes included in the fee per deliverable.
  • Rights. Organic, paid, exclusivity, period, territory and channels. See Usage rights explained.

Publishing

A draft is private and autosaved. Publishing makes the brief visible to approved creators whose languages and markets match, and records a brief version: applications always reference the version the creator read. Editing a published brief creates a new version; existing applications keep theirs.

Nothing is charged when you publish. Money moves per agreement, from the funding screen.

Still unsure? Write to a person on the help page.