Your first week as a brand

The overview page shows a task list. Each item ticks itself only when the record that proves it exists; nothing here is a guess.

In this order

1. Website and description. Creators read them before pitching.
2. Brand kit. At least one product with availability and markets, plus the claims creators may and may not make. Briefs reuse it.
3. Team. Invite the person who runs campaigns and the person who approves payments, each with their own role. One shared login is the most common cause of confusion later.
4. First campaign. Write a concrete brief: format, number of pieces, length, deadline, rights. Publish when ready; applications close automatically once every slot has an accepted agreement.
5. Review applications. Shortlist a few, decline the rest. Creators only see the decision.
6. Send an offer from a shortlisted application. Keep the rights to what you will actually use.
7. Fund the agreement when the creator accepts. Work cannot start before that.
8. Approve the first submission. This releases the creator's earnings and creates your licence.
9. Connect your funnel or CRM if you want attribution. Until a connection reports, the performance report says unknown, never zero.

Good to know

The guided tour walks through the workspace one page at a time; restart it from the help menu at the bottom of the sidebar. Every page also has small i tips next to the choices that matter.