Brands

Reading the performance report

Definitions of every figure on the report and why unknown is shown instead of zero.

Term Meaning
Clicks Visits through a tracked or brand-domain link in the period.
Attributed Conversions linked to a creator by the rules, inside the window.
Revenue Net amounts reported by the source for attributed conversions.
Estimated Commission that would result; not money owed yet.
Approved Commission approved for payment.
Reversed Commission removed after a refund or a decision.
Paid Commission included in a creator payout.
Window Days after the click during which a conversion can be attributed.
Unknown No connected source reported for this dimension.

Unknown is not zero

A figure is shown as unknown when nothing reported it. Showing zero would suggest a result that was never measured. Connect a source from the integrations page to replace unknown with figures.

Data sources

The report lists each source with its last sync and any error. A stale source (no report for longer than its expected interval) is flagged.

Pending decisions

Conversions that matched more than one rule or arrived outside the window wait here. Deciding one changes commissions, so the reason is recorded and shown in the decision log.

Still unsure? Write to a person on the help page.